"My First Rifle" Ad is freaking everyone out.
After all the gun violence in the news lately, including a 5-year-old killing his 2-year-old sibling with his own single-shot 22-caliber rifle, people are admittedly a little freaked out when someone pulls this Cricket Rifle spot out of the archives.
If some parents want to increase the likelihood that someone in the family will be injured or die from a gun accident in order to give their young kid a John Wayne complex, who are we to say no? We'll think they're crazy, but hey, that's America. What we're nearly as outraged over is that the girl's rifle is pink. That just puts everything over the top.