Now here's how to sell a phone.

/ Comments (2)

It's a basic premise of advertising - show us a unique benefit in an interesting, relevant way that will convince us to buy the product. What's sad is that so few commercials actually do that. But this Samsung Galaxy S4 spot does.

It demonstrates cool technology in an entertaining manner and gives us a clear reason to buy the phone. Well done.

Comments

"It demonstrates cool technology in an entertaining manner and gives us a clear reason to buy the phone. Well done."

You're kidding right?
90 seconds of dull and contrived annoying bullshit.

Of course it's contrived. It's advertising.

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