Limited-Edition Beer Makes a Film with a Limited Number of Viewings

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A few months ago, the Tasmanian beer company Cascade fired up their kettles and threw in some experimental hops from a secret garden in Tasmania’s Derwent Valley. No ordinary hops, this season's batch has been six years in the making.

Now, months later, the Cascade First Harvest beer is ready to drink. But there's only enough for 5000 cases. So they made a film about this whole process that could only be watched 5000 times. Clemenger BBDO Melbourne created the work, along with a custom, embed-able video player to house a view counter that ticked backwards from 5000. Consider yourself lucky to have seen it.


Here today... Gone tomorrow.

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