Call 1993 from Any Pay Phone in NYC

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Droga5 has just launched a really nice campaign for the New Museum exhibit NYC 1993: Experimental Jet Set, Trash, and No Star — using what many had written off as outmoded technology. Just pick up any of the more than 5,000 pay phones in Manhattan, dial 1-855-FOR-1993 and you'll be treated to recordings with details of the history of the block where you're standing from the people who lived it. Just give them their awards now.


very curious about how this campaign came about though. like, when do agencies do campaigns for random museum exhibitions? slightly fishy?

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