American Eagle's Spray-On Skinny Skinny Jeans

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Late last week, American Eagle released this video online to see if they could get people to believe that they really did create a product called Spray-on Skinny Skinny Jeans. It's all fake, of course, but they did go as far as to create a page selling the product on their corporate site. 1.1MM video views without paid media ain't bad at all.

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