Jack Daniel's Honey King Bee Returns With His Swarm

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The spot, titled “Swarm," is designed to be an evolution of the original King Bee launch spot that demonstrates the many fans that Tennessee Honey has acquired throughout the year. King Bee is back with his swarm – his followers. Pre-released via Twitter/Facebook, "Swarm" generated more than 10 million impressions before ever hitting the TV waves. Agency: Arnold Worldwide.

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