Levitation Stunt for Pepsi Max Has Bystanders Wondering How It's Pulled Off, We Wonder How it Sells Pepsi

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In terms of views on YouTube, this video is doing exceptionally well — with almost 4M hits. In terms of selling more sugar water and driving the brand's 'Live for Now' moniker, we'd love to see some proof of how it's performing. Agency: Arnold KLP, London.


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