Totaled Cars Turned into Actual Billboards for Argentinian Road Safety Campaign

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Argentina newspaper La Voz del Interior and the Ministry of Security of Cordoba ran a road safety awareness campaign focused on obeying the traffic laws on the roads of Cordoba. For the campaign, they removed wrecked cars from the junk yard and turned them into outdoor boards.



Nice campaign that gets a ton of attention. Also a very quick read on the side of the highway. Wonder how much if anything they had to pay for the totaled cars.

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