As classic as Smokey the Bear is, he creeps us out a little.

/ Comments (3)

Draftfcb in LA is behind these new spots featuring Smokey the Bear. And while we applaud them for 1. ditching the CG Smokey and 2. trying to make them more than the usual cheesy rehash, these still come across as kinda weird.



Wait... if I go camping in an area where I can't get service, HOW am I going to know how to put out my fire??! Friggin' hipsters.

It's actually Smokey Bear. Not Smokey The Bear.

Nicole is correct. No "the" in his name

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