NEWS
Super Bowl Ads You Didn't See
Unless you live in one of three small towns in Montana, Texas or Oklahoma where this Will Farrell Old Milwaukee commercial aired or in Scranton, Pennsylvania — where Quill.com, Staple’s online division, partnered with The Office to bring Dunder Mifflin’s paper products to the real world and aired a spot selling them. These kind of underground spots get picked up online in a huge way online, so maybe it's worth saving the big-time media dollars to enact this strategy?
Comments
Dunder Mifflin is a crowdsourced spot
That Dunder Mifflin ad got more press than half the real ads in the game and probably cost about three cents to air in Scranton only while the rest spent $4 million. Both of these are PR gold.
not to mention it cost 95% less to produce-apparently produced by amateurs
The post work on the cat looks a little cheap but saw that the people that produced the Office spot were only paid $15,000.Not bad considering how much others spent with about the same , if not more pay off.Doritos' well established model is the future- present.No more agencies, just contests.
"if not less payoff" is what I meant to write
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