World's First Billboard to Make Drinking Water Out of Air

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Mayo DraftFCB created the first billboard that produces potable water from high-humidity air for UTEC, the University of Engineering and Technology in Peru. Lima is the second largest capital in the world set on a desert, and a lot of the residents draw water from wells, which can get polluted. In the few months it's been up, the board's already helped hundreds of families.

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