Every Time the Facebook Like Button is Pushed, He Runs
Nike Japan combined Facebook with Nike+ and real world running for what they called "a social running experiment." Real runner, Joseph Tame, would run 10 meters every time the campaign’s Facebook Like button was pressed. Nike+ GPS was used to track each run along the way. The routes ran created live GPS art using the streets of Tokyo. In 30 days, Joseph ran an unbelievable 42,000 meters and proved that the Nike LunarGlide+ 4 really does make you run longer.