History was made on January 1st when Colorado became the first state in the U.S. to allow the legal sale of marijuana for recreational use. CNBC and correspondent Harry Smith tell the story behind this controversial and stunning development and report on the exploding legal pot market, projected to grow as large as $10 billion nationwide by 2018. Despite a thicket of rules and regulations, scores of businesses large and small have set up shop in Colorado, all vying for a share of pot’s potential riches. Colorado Governor John Hickenlooper sums up the importance of this groundbreaking law when he tells Smith, “This is going to be one of the great social experiments of the next century...”
While a majority of people in Colorado and across America now favor legalizing pot, the consequences of doing so on a large scale are still unknown. Harry Smith travels to Greeley, a conservative Colorado city whose leaders are opposed to the new law, and also interviews an addiction expert who raises troubling questions about the effect legalizing pot might have on minors. CNBC profiles a new breed of entrepreneurs, including a suburban mom whose high-end event company plans marijuana-themed parties, a creator of pot-infused edibles struggling to keep up with demand, and the maker of a high-tech smoking device who says he wants his company to one day be, “the Google of cannabis.” They are all hoping to cash in on the growing acceptance and legitimacy of what remains, according to federal law, an illegal street drug.
The documentary premieres tonight, Wednesday, February 26th, at 8PM MT. You can check out the website, marijuana.cnbc.com , for web extras and a deeper glimpse inside what they have planned.
San Diego copywriter Dave Kuhl, art director Will Roth, and editor Dave Friz imagine a world where Allen Iverson, as an advertising copywriter, is asked to handle a tweeting assignment. Allen Iverson don't tweet, mother fucker.
This was a very cool piece of technology that hooked a user's phone and computer together and let them play the classic boardwalk game, skee ball. The experience blew up the awards circuit, winning FWA's SOTD, SOTM, MOTD and TCEA awards. You can still play it here.
We get a ton of releases about agencies winning new accounts. Here are a few that were near the top of the heap. If your shop's recently landed new business, please throw it in the comment section below — so we can get a solid list of Colorado's mojo going.
:: Scream Agency has two new account wins to celebrate. New accounts include WaterPik and PlayerLync, both coming to Scream for their marketing, advertising and digital experience.
:: Red Robin has selected The Integer Group as its Merchandising Agency of Record after a review run by Mzyme Marketing. The Integer Group will partner with Red Robin in building an in-restaurant and guest experience that will elevate the presence, recognition and appeal of the Red Robin brand, and connect guests in meaningful and compelling ways throughout its restaurant locations.
A programmatic advertising and publisher platform — built upon its predecessors, Federated Media and the lijit publishing platform — sovrn is touted as a best of breed service that provides the tools for the independent web to continue to flourish. During the brand's development, Angrybovine zeroed in on the idea that the web isn't unlike the opportunity found during the gold rush, so they strived to create something utilitarian and purposeful honoring a past vernacular positioned for today.
As we sat watching a group of suits milling around outside a meeting room, we got to thinking about what the correct term was for a group of suits. Was there an interesting collective noun like animals have?
This dark fantasy was shot entirely on location here in Colorado with a mostly local crew. Colorado native producer Katelyn Simkins assembled people from around the country. Director Ben Simkins has lived and worked in Denver for over 10 years after moving here from the UK. NY fashion designer Geoffrey Mac grew up in Boulder and flew in for the shoot. Local photographer Crystal Allen whose role was assistant-director, moved to CO almost ten years ago from Maine.
If you want a little behind the scenes, Producer Katelyn and AD Crystal sat down with technical assistant Taylor Gonda to talk about the video and the world of drag on Taylor's podcast, "These Things Matter".