The Game Changers, the first spot from Cactus for University of Colorado Health, uses a familiar sports analogy in which the team prepares for the biggest game of the year — suiting up and entering the field with game faces on. Only here, the biggest game of the year happens every day.
Cactus wanted this campaign to stand out by using a serious approach to more accurately convey how University of Colorado Health is a thought leader and game changer not only in Colorado, but nationally — with over 300 clinical trials underway and a tradition of scientific breakthroughs and revolutionary procedures. University of Colorado Health practitioners are game changers, odds crushers and difference makers, providing patients with access to the best that medicine has to offer.
Cactus Partner, CCO: Norm Shearer
Associate Creative Director: Jeff Strahl
Senior Art Director: Michael Maciolek
Senior Copywriter: Jenna Capobianco
Senior Broadcast Producer: Brooke Woodruff
CACTUS ACCOUNT REPS:
Cactus Founder, CEO: Joe Conrad
Account Director: Summer Hershey
Account Coordination: Rebecca Pilgrim
Director: Doug Chamberlain, Fueld Films
Editor: Jason Sedmak, Post Modern Company
Sound Design: Greg McCrae, Coupe Studios
Color: Sean Coleman, Company3