America is the only advanced economy in the world that does not guarantee any paid vacation days. In fact, 1 in 4 American workers in the private sector do not have any paid time off. This equates to 28 million people who are missing out on all of the benefits of a vacation.
Hotels.com, a true "guest-centric" company, believes they're perfectly positioned to bring this issue to light and support this initiative around the need for a guaranteed minimum amount of paid vacation for American workers. They're calling it the Vacation Equality Project.
The campaign site features a petition you can sign in support that will fo to WhiteHouse.gov, along with a postcard campaign to The House of Representatives and the film, directed by Tool's Brent Bonacorso, below — all with the goal of building awareness that overworked and under vacationed Americans deserve and require a minimum amount of paid vacation time in order to stay healthy, focused and productive. Amen.
The creators at CP+B believe this has similar potential to Small Business Saturday, which they created in partnership with Digitas for American Express and became a national holiday. Hope it gains that much momentum.