What happens in Vegas... gets hashtagged to a pigeon’s leg? So it might, in an alternate universe — one without mobile phones — depicted by FirstBank in its latest mobile banking advertising. The campaign, created by TDA_Boulder, is a small “three-off” corollary to the bank’s ongoing “ease-of-use” messaging, and is intended to present mobile banking as “fun.”
Or at least, relatively fun. Or at least, more fun than trying to play Angry Birds with live animals and a Rube Goldberg-like catapult contraption. Or more fun than catching up with your friends’ Facebook doings via days-old newsprint. Those, along with the pre-Twitter carrier pigeon, are the visuals, each one titled “Some things are more fun on your phone,” in the OOH campaign appearing this summer on 11’ x 7’, backlit “spectaculars” at the Denver International Airport.