• Behind the scenes of Pepsi's Unbelievable Bus Shelter.

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    Gary Lathwell and Richard Peretti are the team at AMV BBDO behind Pepsi's Unbelievable Bus Stop - as well as other executions in the campaign.

    We caught up with them and asked them to give us a bit of background on how the idea came to fruition.

    "As part of our new Pepsi Max campaign, we were tasked to create an unbelievable experience in a public place. The daily commute is one of the most uneventful moments in people’s day and we wanted to change that. Working with OMD and Talon Outdoor we created a first-of-its-kind augmented reality 6-sheet in a bus shelter."

    "A high definition screen displayed a live video feed from an HD webcam mounted on the opposite side of the bus shelter. 3D animations and video were then created at the same perspective as the street and were activated over the live feed. Everything bedded in perfectly to sell the illusion."

    "The public’s reaction has been amazing. The film of the stunt received over 4 million hits in its first week and people are still flooding down to New Oxford Street to check it out for themselves.

    Early concept artEarly concept art

    "Creatively our biggest challenge was how we used the environment outside of the shelter. As you can see from our scamps, we needed  to consider what elements of the street we could use to our advantage. It was a lot of fun coming up with random stuff to shock Londoners, and with a brief like ‘make it unbelievable’ anything goes."

    "Technically, we were worried that the live feed might not match the outside world. Luckily everything lined up perfectly to sell the illusion."

    From the reaction this campaign has had already, it looks set to clean up at the next round of award shows. Great to see a big brand embracing technology, aligned with a great idea.

    We also came across this bus shelter idea from Adobe. Pretty smart too:


  • Pharrell X Major Lazer “Aerosol Can” Ft. Mike Giant

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    Man, did Mike Giant always have so much ink?

    Via

  • Karsh Hagan and Miles to Retain Colorado Tourism Account Through 2020

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    The Colorado Tourism Office, the official state marketing arm for travel and tourism, yesterday announced marketing contract awards to Karsh Hagan for advertising and media, and Miles for website and publishing.

    The CTO received bids from six agencies for the five-year contract proposals. Following in-depth review and a competitive process, the board voted unanimously to continue contracts with Karsh Hagan and Miles.

    “We are grateful to everyone that participated and had an impressive pool of submissions to review, yet Karsh Hagan and Miles really stood out,” said Al White, director of the Colorado Tourism Office. “The Come to Life campaign, now beginning its third year, has proven to be one of the most successful campaigns the Colorado Tourism Office has ever launched thanks in large part to the efforts of these teams.”

    “Travel to Colorado, and spending by visitors has never been higher than these past few years, and though 2013 numbers aren't in yet, we anticipate it will be another record year for visits, and visitor spending,” said White.

    Colorado continues to break records in terms of visitor volume and visitor expenditures. In fact, the 2013 summer campaign generated $1.8 billion in economic impact for the state, with every dollar invested to promote Colorado tourism bringing $331 in consumer spending into the state economy. The CTO expects the 2013 full year analysis and economic impact numbers to be available this summer.

    Well deserved, you all. Thanks for making Colorado look so damn good.

  • This Pringles Organ Sounds Like Shit

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    Pringles challenged the world to share an image of what they would create if they had an unlimited supply of Pringles cans and chips. This is what the mixed media artists over at music production and audio post company Fall On Your Sword came up with. When are companies gonna realize that brands are best handled by the professionals and to stop putting things in the hands of people who make junk like this?

    Via

  • #ShitToHit: Tonight – Sauce Society @ Jagged Mountain Craft Brewery

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    Poster Design: Sam Moritz, Illustration & UX/UI. Instagram: @ritzmoritz.

  • Blue Moon: Crafted Creations – Via Denver's Integer Group

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    Another beautifully animated spot in the long-running 'Artfully Crafted' Blue Moon campaign, introducing two new brews in the family.

    Credits:
    Vice President / Creative: Dan Kiefer
    Creative Director: Dustin Bredice
    Group Account Director: Greg Neale
    Account Supervisor: Krista Johnson
    Senior Account Executive: Carrie Solberg
    Group Director / Integrated Content Production: Robert Stocking
    Producer Julie Bassignani
    Executive Art Director: Conor McMahon
    Senior Copywriter: Lee Perlman
    Production Company / Post FX: Moo Studios
    Director: Shaun Sewter
    Executive Producer: David Lyons
    Producer: Rebecca Donaghe
    Key VFX: Seba D'Aprile
    VFX: John Bliss

  • Alex Bogusky Et Al Film 'Good Karma $1' Acquired by Rainn Wilson’s SoulPancake for Limited Online Run

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    Good Karma $1, a film produced and developed by Alex Bogusky, Kids at Play and Made Movement’s chief creative officer, Dave Schiff, explores a fundamental, ever-present form of advertising — cardboard signs created by the homeless — and has been acquired by Rainn Wilson's SoulPancake for a limited online run starting last Friday.

    The film starts with the question of how the homeless, at best tolerated and at worst condemned, ask for help. In an effort to understand this, Bogusky began by paying homeless people for their signs, then collected and analyzed them. Next, he created his own signs. Out of that process grew Good Karma $1, which has won more than a dozen awards, including the Gold World Medal at the 2013 New York Festivals and an Online Video Silver at the 2013 Telly Awards.

    Here's the full 15-minute cut. Enjoy it before it's gone.

  • Kickstart This: 'Rolling Papers' – A Documentary Film on Cannabis Culture in Colorado

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    Colorado is the ground zero of ganja. The politics, the culture, the media, the medicinal, the recreational, the educational, the economical — all facets of our community are seeing the effects — both positive and negative, following legalization on January 1st, 2014. So, The Denver Documentary Collective (DDC), along with The Denver Post's newest sub-site The Cannabist, are shooting a feature length documentary film about the normalization of the marijuana industry in our home state. Your support will go toward finishing production and prepare the creators to hit the festival circuit. Learn more and help fund the project here.

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