The King Has Spoken, Mother NY Takes Over Duties on Burger King
After an abysmal run by mcgarrybowen, Mother New York is now lead agency for Burger King in North America. To kick off their new relationship, they've launched three new spots — highlighting Burger King's re-entry into the breakfast mindset and showcasing two new offerings: freshly brewed Arabica coffee and the Gouda Bacon Sandwich. Set within the walls of the Burger King home, its restaurant, we learn about the new breakfast items while meeting a soon-to-be recurring cast of characters (a blue puppet!) joining the familiar cast of employees — including affable patriarch of the Burger King family John the Manager. With Mother in charge, we've definitely got some hope things are going to turn around.