The World's First Tastable Print Ad from Fanta

/ Comments (4)

"Taste, in every sense, is a personal thing. It has to be directly experienced to be completely understood, appreciated, sought for and subscribed to. For a beverage like Fanta which is relatively known for its unique orange taste, introducing a new “more orange-y” flavor – is undeniably, vague. No matter how much we described it. The product had to be tried, thus the necessary means of sampling. Enabling the audience to immediately and directly react and respond. Average and forgettable sampling was transformed into an innovative medium using print media to showcase the taste. This allowed for curious people to tear and try the new taste of Fanta straight from the print ad without having to drink it."

Just weird enough to work. Agency: OgilvyOne, Dubai.

Via

Comments

Am pretty excited to put a piece of a page of a magazine in my mouth. Just love the idea of all the hands of all the folks that have handled the substrate before it found its way into my kisser. Think I'll run over to the Salvation Army store and pick up a scent-disc player, circa 1995. Perhaps, if I'm really lucky, a Madagascar Vanilla Sunset or Wild Satsuma Mandarin disc to go with! Give me the full-on sensory hit!

So we're - what - an issue away from kids devouring the last few pages of the Westword as the marijuana ads get in on the fun? Neat.

Weird. I was skimming through and thought I saw a Tide logo and then a paragraph or two later, "taste it". Record scratch and that then brought me back to actually read what I was looking at. The Fanta logo and the Tide logos are pretty similar when just glossing over but putting the wrong thing in your mouth would be very troubling indeed (but, is that ever NOT the case)? Just a thought…

–DM

Sorry this is so big. I should just go to bed.

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