Sonicare - 5000 Years

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Ogilvy & Mather and Director Jonathan Notaro of Brand New School are calling out the history of humanity's tooth-cleaning habits with their spot for Philips Sonicare. It's a pretty amazingly produced spot. We can't even imagine how complex this thing was to shoot.

Sonicare - 5000 Years from Brand New School on Vimeo.


Well produced but it doesn't really strike at the need to upgrade. I'm not using horsehair for bristles or bone meal for toothpaste, so I'm a few steps ahead of our forebears already, which kind of takes the punch out of the whole thing.

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