EVB creates a Pinterest board game you can play - and win.

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We've never really gotten into Pinterest, but every day, people use it to share the things they want but may never have. Until now. EVB and International Delight coffee creamer have launched Iced Coffee Board Games, the first Pinterest board you can play.

Each pin and game has the prize pictured, from tumblers and coupons to cup sweaters and swanky invites. To play one of the six games, players simply click through to the original pin. Then they can repin and share the games to their own boards.

Definitely an interesting way to use Pinterest.

Client: International Delight (WhiteWave Foods)
Agency: EVB
ECD: Stephen Goldblatt
CW: Amy Travis
AD: Ryan Holland
Designer: Bela Spohrer
Designer: Sara Nicely
Prod. Co.: Hook


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