Hyundai's Tasteless Suicide Ad Hits a Nerve

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Dear Hyundai and your advertising agency, Innocean,

This is my dad.

His name is Geoff. He married my mum in the eighties and had two little girls, by all accounts the loves of his life.

This is the note he left when he committed suicide in his car:

And this is your new ad.

As an advertising creative, I would like to congratulate you on achieving the visceral reaction we all hope for. On prompting me to share it on my Twitter page and my blog. I would not like to congratulate you on making me cry for my dad.

When your ad started to play, and I saw the beautifully-shot scenes of taped-up car windows with exhaust feeding in, I began to shake. I shook so hard that I had to put down my drink before I spilt it. And then I started to cry. I remembered looking out of the window to see the police and ambulance, wondering what was happening. I remember mum sitting me down to explain that daddy had gone to sleep and would not be waking up, and no, he wouldn’t be able to take me to my friend’s birthday party next week. No, he couldn’t come back from heaven just for that day, but he would like to if he could. I remember finding out that he had died holding my sister’s soft toy rabbit in his lap.

Read the rest of this gripping post from Holly Brockwell.

Comments

damn

and who the fuck approved this concept? seriously.

for the people that got their panties in a wad about the man depression campaign have to be going appy over this.

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