Ogilvy and Brand New School Point Out Your Toothbrushing Faux Pas

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Ogilvy & Mather and Director Jonathan Notaro of Brand New School are calling out the history of humanity's tooth-cleaning habits with their spot for Philips Sonicare, "Stick with Technology." The time-travelling spot raises the question of why, at a time when human beings adopt technology to every element of their lives at an exponential rate, does 72% of the US population continue to scour our teeth with what are essentially bristles on a stick?

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