The Coca-Cola Remix Bottle
Everyone knows the sound of a Coke bottle being opened. But it's been the same for over 125 years. So, Coca-Cola decided to give the classic "psssttt" a fresh new twist and created the Coca-Cola Remix Bottle together with DJ/Inventor Jun Fujiwara. It’s a social music project that spreads happiness wherever it goes. The concept came from the self-started project Jun originally created on his own, called Sound Bottle. Agency: Ogilvy & Mather.