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Bravo to this company for realizing they've got nothing to lose by being risque. And bravo to Draftfcb for delivering a zinger.
and bravo for associating your brand messaging with shitting your pants.
What was the last Kmart ad you remember?
And bravo to 'anonymous' for shipping on someone else's work when all he/she/it has to show for their existence is a book full of shitty DM and FSI work.
Well last time I was in a Kmart I think a guy standing near me literally did shit his pants so they are right on point with this one.
If we don’t know it’s out there, we can’t put it up for the city to see. We’re happy to give full credit or keep things anonymous.
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