WWF Deforests a Football Field

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In a prime example that enough money can essentially buy you any sort of advertising you can envision, last December during the broadcast of a women’s soccer game between Brazil and Denmark WWF used visual effects to slowly turn the green turf brown over a 4-minute period for TV viewers. Their message was that the equivalent of a football field of forest is clear-cut every 4 minutes in Brazil. Brilliant work from Grey Brasil.

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