You Sick Bastards, How Could You Kill Pandas?
The bluefin tuna ought to be on the endangered list. It's not, because Japan and China have bribes to keep it off that list. If Asians don't take bluefin off the menu, it's likely to go extinct pretty soon. To get people to realize that eating bluefin tuna is like eating panda, Ogilvy, Singapore offered panda meat for sale online and through sampling booths set up in supermarkets, street markets and travel fairs. 171,467 people pledged to give up eating bluefin from the effort. And, no, it doesn't taste like chicken.