NEWS
Arby's Believe the Unbelievable
To prove how unbelievable Arby’s new Hot Turkey or Roast Beef Three Cheese & Bacon sandwich truly is, Blammo, Toronto has enlisted the help of real people who’ve experienced UFO sightings, ghosts, or other paranormal activity. Through a series of documentary-style videos, we meet these individuals and hear their amazing supernatural tales. When each is asked about the new Three Cheese & Bacon from Arby’s, they simply can’t believe a sandwich like this actually exists.


Comments
Looks like they are halfway into they're re-brand judging by the bag at the end of that spot: http://www.underconsideration.com/brandnew/archives/arbys_goes_bland.php
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