Five NBA Stars Make Xmas Music with Bouncing Basketballs in New Spot from Goodby

November 21st, 2012 / Comments (2)

A new NBA spot will premiere during tonight’s games created by Goodby, Silverstein & Partners, featuring five of the NBA's best — Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson. The players share the court to promote a special set of single-color Christmas Day uniforms. Not a word is spoken in the :30 spot; the only sounds come from the players simply dribbling in place with basketballs. At first the dribbling is haphazard and random, and then it becomes rhythmic and melodic, turning into a recognizable holiday classic. The spot will air during NBA games starting tonight, just in time for the shopping rush of Black Friday.

Comments

This is a great video. I have a question that needs a correct answer. I told my boyfriend that I believe the balls had different air pressure to make the different melodic tones. Of course they need to have enough pressure to bounce, so I believe there is more air than needed to bounce, at different levels to make the different notes. My boyfriend, not a musician as I am, believes they have equal air pressure. What is the correct answer?

Anonymous (not verified)
November 22nd, 2012, 6:09pm

I'm sure the different tones were added in post production

Anonymous (not verified)
November 22nd, 2012, 8:18pm

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