Burt's Bees Interactive Coupon Billboard

To show the hydrating effects of the all-new Intense Hydration face care line from Burt's Bees, they re-imagined the typical "Before & After" demonstration by constructing a billboard using thousands of coupons. As they disappeared, so too did the dry, wrinkly skin on the woman's face.

As soon as you think everything's been done with a coupon, it's good to be reminded by stuff like this that it hasn't. Agency: Baldwin&, Raleigh.