Will Heinz Ketchup Hang onto their Product Positioning When it No Longer Makes Sense?

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Thick, rich Heinz Ketchup takes a long time to pour out of the bottle. It turns out that's as much the bottle's doing as it is Heinz's product formulation. Mechanical engineers and nano-technologists at the Varanasi Research Group have just invented LiquiGlide — a "super slippery" coating made up of nontoxic materials that can be applied to all sorts of food packaging to make the food move quickly and make sure every, single drop of it comes out of the bottle. Even Heinz Ketchup.

Wonder if they'll stick with the packaging they've got or switch over to "the thick, rich ketchup you no longer have to wait for."


Just had an experience at the Denver Zoo where this product would have come in handy at feeding my face.

Teen something behind the sandwich counter pounding on a bottle of BBQ sauce trying to get it's heavenly contents onto my pulled pork BBQ sandwich. After failing to cause said contents to flow and me sending the sandwich back after said teen something asked me three times if the pathetic drizzle of BBQ sauce was good enough, I left.

True story.

I'm still not gonna watch your sandwich. It's true I'm just sayin'!

wait for it... wait for it.. easy nowww SPLAT. The entire bottle of ketchup on your fries.

Better Than Sitting Down at a Restaurant and Having the Kid Next to You Side Hack Hitting the 57 or whatever number on the neck the whole time to Come Splat on YOU to return to work!

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