Will Heinz Ketchup Hang onto their Product Positioning When it No Longer Makes Sense?
Thick, rich Heinz Ketchup takes a long time to pour out of the bottle. It turns out that's as much the bottle's doing as it is Heinz's product formulation. Mechanical engineers and nano-technologists at the Varanasi Research Group have just invented LiquiGlide — a "super slippery" coating made up of nontoxic materials that can be applied to all sorts of food packaging to make the food move quickly and make sure every, single drop of it comes out of the bottle. Even Heinz Ketchup.
Wonder if they'll stick with the packaging they've got or switch over to "the thick, rich ketchup you no longer have to wait for."