Got (Real) Milk?

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Goodby, Silverstein and Partners recently launched a new “Got Milk?” campaign called ‘Science of Imitation Milk’ for the California Milk Processor Board. This new campaign highlights the benefits of ‘real’ milk versus imitations like soy and almond milks. (Who drinks that shit?)

Along with the spots, CMPB is also launching a new website and mobile app — delivering a new, quirky, interactive and educational experience (that integrates two screens for double enjoyment) so users can learn about the curious-sounding ingredients in imitation milks.


They seem to be ignoring the loads of antibiotics and hormones that come from today's cow milk. If you actually look up any of the ingredients they're referring to, you'll find that they come from stuff like seaweed and other plants--not that weird. They have funny names, but they're not harmful.

Much better campaign than the recent one that attacks soy milk for having to shake the carton before pouring. At least it doesn't coming across as they're grasping at something to point out as a weakness of Soy, Almond or Rice milk.
That said, the post above is correct, there's more in milk than just milk. I'll keep drinking the alternatives, but damn do I love me some cheese.

Gross.... Cow, puss milk. Makes me sick just thinking about it.

It's kind of sad that this will go out into the world and fool a bunch of people into thinking that alternative milks are bad for them, when in reality the opposite is true.

what is this? i dont even... i will admit that it was entertaining and i did like how cheesy *har har* it was, but i am not sure exactly what they are trying to do here. i guess make the ingredients of artificial milk look weird and scary because people do not know the "scientific" nutritional terms for vitamins and minerals? every "curious" ingredient they mentioned was for a vitamin or mineral, except for the vegetable gums (which are safe and aid with controlling diabetes and cholesterol) and carrageenan, which comes from kelp. some people are afraid of carrageenan because of its potential to be carcinogenic. it can be, if it has a low molecular weight. the kind they use in food has a high molecular weight and is safe, they don't and can't put "bad" carrageenan in foods. (chocolate milk has carrageenan in it as well as vegetable gums, so what gives?). riboflavin b2 isnt some chemical made in a lab, its, *shock* vitamin b2: a key nutrient for good health. i ended up on this site because of an ad that said: "just how do you pronounce alpha-tocopherol"? oh, you mean a type of vitamin e? something fantastically beneficial in your diet? well shucks, why do you ask, crazy alluring ad? being curious as always, i clicked on it and went through these activities. i am still confused... if you know what is really in milk its pretty damn disgusting. i am not demonizing milk or anything because it is both "ok" and bad. too much soymilk can also be bad. almond milk is just great. i am hip to the evils of nasty mass-produced foods as well as things that concern nutritional science, so im not trying to present this post as some kind of anti-milk or monsanto chugger or anything, but this is just, well... i am still scratching my head on this one. i also know that the amount of vitamins and minerals in any food is useless if it is not properly absorbed by the body which can depend on many factors. i love how they call you an "expert" without actually teaching you anything and then playfully insult you a few times. i am not sure what they are trying to accomplish by playing on scientific ignorance with... "science!?!?!?" this really doesn't make any sense, from a scientist. GO SCIENCE!!! :D

oh yeah, i just remembered the reason why milk is sold in opaque containers too. it is to block out light because it will destroy the riboflavin. why the hell are these people dissing on b2 when they go out of their way to make sure it is protected in milk and it is something good for you? this is quite the marketing scheme. it just screams "we thrive on your ignorance and our nonsensical misinformation". way to go, dairy industry's marketing team. you fail forever.

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