Got (Real) Milk?
Goodby, Silverstein and Partners recently launched a new “Got Milk?” campaign called ‘Science of Imitation Milk’ for the California Milk Processor Board. This new campaign highlights the benefits of ‘real’ milk versus imitations like soy and almond milks. (Who drinks that shit?)
Along with the spots, CMPB is also launching a new website and mobile app — delivering a new, quirky, interactive and educational experience (that integrates two screens for double enjoyment) so users can learn about the curious-sounding ingredients in imitation milks.