Nature Valley Takes Google Street View into the Woods
Explore the Grand Canyon, Yellowstone Park and the Great Smoky Mountains from your computer via Nature Valley Trail View, a website inspired by Google Street View technology that offers 300-plus miles of panoramic views and interactive guides to America’s iconic national parks. With footage captured by a crew of McCann creatives who were more familiar with the Great Apple than the great outdoors, the team hiked trails at the three national parks over a period of two months. Outfitted with unique camera technology and averaging 6-13 miles of trails per day, the team captured every mile. The end result is more than 300 miles of park trails — stitched together from a 360-degree camera’s eleven lenses for one immersive view.
The idea is great, but the result is a little dizzying. Check it out here and see what you think.