NEWS
How Do These Anti-Cocaine Ads Make You Feel?
Leo Burnett, London is trying to tie the repercussions of snorting cocaine to the ripple effect it has on the countries that produce it (countries people likely don't care about whey they're hovered over a mirror) — instead of showing the ramifications for the individual who's using.
Work for you? While the production is certainly stunning, it's a big flatline for us.
Cocaine Unwrapped - The Machine from Platige Image on Vimeo.
Run For Your Life from Rohan Blair-Mangat on Vimeo.
Comments
The 'Run For Your Life' was presented much better than the 'Cocaine Unwrapped.' Run was well done and felt like cinema, so it kept me hooked. But neither were effective from my standpoint - but then again, I don't do cocaine, so maybe that's why.
these are great for
the socially aware conscientious hipster kids
who might re-consider not doing coke, just like they might not buy coffee
that is fair trade
I think maybe they're overworked? The reality of the situation is bad enough that you probably don't need giant cg robots to get the point across. The effects were a distraction from the message in that one. for me anyway.
Cocaine is a helluva drug
Like Most Things Cool, no cocaine was abused in the research of making of these spots.
Works for me. Cessation campaigns are a bitch. Everything has been done to death (sorry).
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