NEWS
McDonald's Comes Clean on Why the Photo Shoot Burger Looks Better than the Real Thing
Interesting tactic from McDonald's Canada to beat back bad press that shows the discrepancies in what you get in the store vs. what you get in the ad. It's part of a campaign that allows people to ask questions about McD's and have the brand answer them. Smart idea.
Comments
I think this is a very transparent and honest take on a user submitted question.
I think this is quite effective. It focuses strictly on why the ads look different from the real thing - and the rationale makes perfect sense, while not making it disgusting.
It's just Dominoes all over again.
It feels similar for sure.
Digitally marketing the 'realistic' advertising process online makes for a credible and quality product. So hot...!
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