NEWS
Sprite "Borrows" from Pop Culture for New Spot
Speaking of how we steal shit from pop culture to make our pitches relevant, here's a new example of Sprite and their agency BBH NY "borrowing" the technique of Chinese artist Liu Bolin — who paints himself to blend into backgrounds — to help sell their sugar water.
What happened to advertising defining pop culture, instead of just ripping and repeating it?
Comments
so nobody at the egotist has ever seen 'When a stranger calls back"? urban camo isn't remotely new and shame on you the egotist for going negative first. this isn't techcrunch.
Wierd.
My favorite use of this mutant-blending technique is in the fashion print ad, where the shirt or outfit matches the background, wallpaper print/design.
Good continuation for softdrinks getting specific with media from their shorts sponsoring music and the recording/filming studio in the cinema this last decade.
Advertising doesn't define pop culture, it reflects it. That's something Trevor Beattie said 15 years ago, and he's right. We never really create something completely new, we just stand on the shoulders of pop culture and take the next step. If you think it's truly original, you just don't know where it was borrowed from.
Pop Culture is a Massneumonic Conceptual Device. You can Love it, Hate it, avoid it like the plague -- while secretly infatuated by it, but it makes subcultures of Æ go on and on...!
Beat me to it @Anonymous 1...and that movie was made in 1993. The moment when the dude opens his eyes in the brick wall...just thinking about it gives me the chills...
Here it is...start around the 5 minute mark... http://www.youtube.com/watch?v=eFD6XREJHmg
GOOD try Douche Rocket.
Thanks...did you notice the Oldschool yellow and brown and rolex?
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