The World's First Instant Direct Mail for Porsche

Targeting Toronto's affluent neighborhoods, armed with a camera, laptop, printer and Porsche Carrera 911 S, Pfaff Porsche and Lowe Roche created the world's first instant direct mail piece. Each home received its own one-of-a-kind postcard — with 32% of people responding to a website where they could book a test drive. Every dated medium can take on a new twist if you push it far enough.

Pfaff Auto: Instant Direct Mail from Lowe Roche Advertising on Vimeo.