Electromagnet Dot Display Interactive Billboard for TNT's "Perception"

For TNT's newest crime-solving show Perception, Breakfast NY revived a sign technology of yesteryear to create an anagram-finding experience on the streets of New York. Made up of over 40,000 physical dots spinning from black to white at 15 times faster than originally designed, the screen not only reflects back a unique image of anyone walking by, but allows you to actually hear those movements thanks to its mechanical nature. This would be a very cool agency to work for.