Another Insider Look at How McDonald's Does its Big Mac Thing
You might remember the video we posted a few weeks ago from McDonald's Canada, in which they revealed why the photo shoot burger looks better than the real thing. They've released a second video in the campaign — that allows people to ask questions about McD's and have the brand answer them.
Christine H. from Oshawa asked, "What is in the sauce that is in the Big Mac?" McDonald's Executive Chef Dan Coudreaut answers by making a home version of the favorite. It does a nice job of demystifying the "fast food process" and making the burgers seem natural and authentic. We like where this campaign is heading.