Jonah Lehrer: The Origins of Creative Insight & Why You Need Grit

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Why does the "aha!" moment arrive only after we stop looking for it? At Behance's 99% Conference, Jonah Lehrer explains how creative insight works & what drives incredible achievements.

Jonah Lehrer: The Origins of Creative Insight & Why You Need Grit from 99% on Vimeo.

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This is the best talk I've heard this year...really brilliant!

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