Japanese Band Finds a New Way to Make Money: By Selling Parts of Its Video

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The Japanese band androp has released a new video for their catchy single "World.Words.Lights." with an interesting commerce component to help them make benjamins in this new digital era. The ten high-tech toys dancing in the video are being auctioned off on ebay. #1/10, the androp WWL rocker, is currently up for bidding at a price of $5,000. Get your checkbook ready. Agency: Party.

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How do you choose out of this stimulated interactive mess?

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