NEWS
The First Car to Create a Music Video
Goodby, Silverstein & Partners teamed up with alt rock band/music video pioneers OK Go to create yet another “first” for the Chevy Sonic — the first car to create a music video. A specially designed Sonic, a two-mile track made with 1,157 homemade instruments and a few stunt driving classes for the lead singer made it possible. Check out the behind-the-scenes piece to see how they pulled it all off.
This is advertising in the year 2012, people.
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Comments
Very impressive
Wow, all that creative? Power Ranger color crash test dummy outfits, nice flair!
You know, I wanted to hate this. But I can't. The scale, the ambition and the sheer fun of it totally overcomes my cynicism.
Wow, these guys never cease to amaze. Incredible.
These ingenious stunts are fun and entertaining to watch. I'm glad I do have to think 'em up and go to the lengths of some of them. They banged up a lot of instruments must have been fun.
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