Part road-trip comedy and part social science experiment, a scientist — marketing and psychology professor at the University of Colorado Boulder, Dr. Peter McGraw — and a journalist — former staff writer for Westword, Joel Warner — detail their epic quest to discover the secret behind what makes things funny in The Humor Code.
The two "researchers" teamed up on a far-reaching search for the secret behind humor. Their journey spanned the globe, from New York to Japan, from Palestine to the Amazon. Meanwhile, the duo conducts their own humor experiments along the way — to wince-worthy, hilarious and illuminating results.
In their quixotic search, they questioned countless experts, from Louis C.K. to rat-tickling researchers, and answered pressing (and not-so-pressing) questions such as, “What’s the secret to winning the New Yorker cartoon caption contest?” “Who has the bigger funny bone — men or women, Democrats or Republicans?” and “Is laughter really the best medicine?” As a final test, McGraw uses everything they learned to attempt stand-up — at the largest comedy festival in the world.
Funny, surprising, and often touching, The Humor Code is a revealing exploration of humor, society and an unusual friendship. The book hit the market April 1 and is available here. The trailer was created by Grey New York.