Carrot Wins Jaguar, Sends Don Draper a Condolence Letter

After recently winning the Jaguar account, Brooklyn's Carrot Creative penned a real letter to the fake Don Draper offering their condolences for Don's agency — Sterling Cooper Draper Pryce — being unable to pull in the account. If you'll recall, SCDP was pitching the Jaguar business a few episodes ago on Mad Men. What a genius bit of agency PR, tapping into pop culture.