TNT Knows Drama, Just Push the Button

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Just as we thought flash mobs had died the painful death they deserve, two great new "ads" pop up in one week using the technique (here's the other one for Tic Tac if you missed it).

To launch the high quality TV channel TNT in Belgium, the creators of this amazing stunt placed a big red push button on an average Flemish square of an average Flemish town. A sign with the message "Push to add drama" invited people to use the button. And then they waited...

Comments

That is bad ass!

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