You Are More Likely to Survive a Plane Crash or Win the Lottery than to Click a Banner Ad

July 11th, 2011 / Comments (5)

Did you just get back from a concepting meeting about a campaign that has banner ads involved? Here are some fun facts to destroy all hope you have of having people actually click them.

Solve Media, a company that puts banner ads in captcha codes, has released some fun statistics on those pesky banner ads.

Don't let this completely destroy all hope you had for your totally integrated campaign – think of them as awareness campaigns. Just because the user didn't click on the ad doesn't mean they don't know about that product or brand.

Carry on.

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Comments

I'm more likely to become a Navy Seal or summit Everest than to watch American Idol?

D2 (not verified)
July 11th, 2011, 5:03pm

American Citizens vs. any Idol program worldwide, maybe?

Not Verified (verified) (not verified)
July 11th, 2011, 5:42pm

seems fishy. I'm more likley to have twins than get a full house in poker?

Boulder (not verified)
July 11th, 2011, 6:46pm

that's crazy. i'm not even a woman.

anon (not verified)
July 12th, 2011, 12:04am

But aren't I more likely to be exposed to more banner ads then the other parts of the above equation?

Luke Goldsworthy (not verified)
July 12th, 2011, 1:22am

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