More Evidence Politicians Don't Think They Play by the Same Rules as Us

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In the big scheme of things, this new Ron Paul ad — that completely rips off Ford's F-150 commercials — is a small sin (not quite on the level of smoking crack or having a harem of ladies). But it still says something loud and clear to us: politicians don't give a shit about the rules the rest of us have to obey. Regardless of political affiliation, we hope Ford shuts this ad down. (Although for all we know, they paid to fund it). The world is complicated.


You really think Ford should shut this ad down? It's similar for sure, but I view it as just another example of glorified kinetic type. I feel like a ton of illustrators out there have an extremely similar look, but I'd never say they should try and shut the other one down. Ex: Frank Chimero ( and Denver's own Shaw Nielson (

Just my perspective...

It's Ford's ads to a T. Look at this:

This campaign's been running for years.

That Ford campaign has been awesome from the start for sure. Claiming they should shut it down seems a little too idealistic to me though. Stylistically they're extremely similar, but not similar enough to claim some sort of copyright infringement.

Come on, man. If someone ripped off a campaign you did this blatantly, you'd be calling foul. It ain't right.

You're right that it ain't right. But is it illegal? At least it's Ron Paul and not Gingrich/Romney/Perry...

Depends on whether you think advertising is intellectual property. Is it any different than ripping off a movie?

Wouldn't this spot fit into the same kind of "style" as the Ford F-150 TV spot? I have seen other commercials that use the kinetic typography style and don't think they are copycats.

Or, was that the whole objective of this spot? To mimic (or rip off) a truck ad for a well-known brand and a campaign that has been running for the past few years? Associating the grit and toughness of a truck ad isn't the best idea, but that seems to be the idea. See any truck ad that uses a dominating, overtly masculine voiceover with "big" visuals. The normal voter won't put the two together, but might subliminally associate them.

All that it's missing is "America is Built Tough" with some concrete and metal clashing together sound samples.

Politicians don't play by the same rules in a lot of ways. This commercial is only one example. They also don't pay their own congressional interns, even though bills they wrote require them too, they indulge in the luxuries afforded to them as politicians. They don't think they have to abide by the rules because people don't require it of them.

They may write the laws but they operate outside of them.

Sorry egotist, but you're wrong on this one. big time. This is a clear example of what we call "kinetic typography." It existed LONG before Ford got Dennis Leary's smug voice all over it. A simple youtube search for kinetic typography will show you how long its been around. No one has the right to copyright any sort of motion design.

second that, thinking this kinetic typography is stealing from Ford
is ignorant Denver Egotist

Stop looking at it through a designer's eye. We're not just talking about kinetic type, nor do we need a lesson on its being around forever. We're talking about the way the spot is written, the tone of it, the rhythm of the copy, the voice-over style — and the look of it. It's ripped off.

Your argument is valid, but you asked us to look at this in "big scheme of things" so thats what I'm going to do. At least this ad is off the beaten path of most political ads. You know the ones I'm talking about.... List all the things congressman A didn't vote for while showing an unflattering black and white picture of him. Cut to congressman B, in color with an American flag in the background, who promises to fight for all those things congressman A didn't. And we are going to rip this ad for unoriginality? Thats rather harsh. Keep in mind that Ford must have ripped someone else off when they started the campaign if you're aware how long typography has existed. I really do understand how it can be perceived as ripped off. But I think that as designers, borrowing others techniques is the most sincere form of flattery.

the look of it , Egotist? really? how many looks are 'ripped off' on a daily basis? it's unoriginal and derivative but stuff is ripped off all the time.weird how people become such purists all of a sudden.

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