The Weather Network Gets Cinematic

The four spots below feature the same voice-over but different glorious imagery and a different end tag. The spots are currently on air in western Canada and the agency, Reason Partners, Toronto, is working on an online tool that allows users to upload their own end video clip or still. The app will then seamlessly edit the shot into the video and change the VO to personalize it so it can be shared with friends and family.

The Weather Network - Tofino from Reason Partners on Vimeo.

The Weather Network - Calgary from Reason Partners on Vimeo.

The Weather Network - Saskatoon from Reason Partners on Vimeo.

The Weather Network - Winnipeg from Reason Partners on Vimeo.