NEWS
'Days of Our Lives' Uses Ultra-Sly Product Placement
When it's done well, the beauty of product placement is that it's a third-party endorsement by some of your favorite TV stars – only you don't realize it. When it's done poorly, well, it becomes one of the most hated forms of advertising in the universe. We can only hope some agency wasn't involved in the actually penning of this copy. There's a special place in hell waiting for soap opera writers. We're sorry if you're one.
Bookmark/Search this post with
Reddit
Facebook
StumbleUpon
Twitter
Comments
I love the emotional chasm between those acting and those selling in the third video. Wonderful.
Yeah this is sooo sad. Like it reads just like a commercial for the product. The fact that the actors are sub par doesn't help, but wow they might as well just cancel it now.
that brings new meaning to the word hackish. it's like they didnt even try to make it integrated. i cant believe marketers paid for that crap.
I kept waiting for the actor to turn to camera and say ".....available at your local grocer!"
And the sales team should be fired for allowing the advertisers to write the script, btw.
Post new comment