Heineken Light Teaches You how to Learn from the Geezers

/ Comments (1)

In this rather large campaign beginning to roll out this week (television, print, cinema, out-of-home, digital story lines, blah blah), some old fossils teach two young bucks how to 'See the Light.' In perfect sync with that pun, the campaign is, of course, being brought to you by Heineken Light. Solid campaign and good dialogue from Euro RSCG.

Via

Comments

Hoppy with an essence of The Most Interesting Man In the World brilliance.

It's good but derivative.

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