The VW Touareg in its Natural Habit

July 30th, 2010 / Comments (0)

DDB Barcelona built a giant terrarium inside the Barcelona airport and filled it with an exotic natural environment, including one ton of sand, rocks, dirt and live snakes. To cap it off, they parked a VW Touareg inside and sealed up the tank. The point was to show the vehicle in its natural environment – an exotic locale only accessible by the 4-wheel-drive Touareg. Attention-demanding concept.

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