Humongo Nation Tour Commences

The agency formerly known as Plaid in Danbury, CT was acquired earlier this year by MDC Partners and renamed Humongo. Their Humongo Nation tour was very likely what put them on MDC Partners' radar. It's an annual 'social media road show,' in which the agency heads profile some of the most interesting brands, people and creatives as they road trip-across a portion of the country – this year from Maine to Miami.

Starting today, you'll be able to watch the entire tour live. Tweet by tweet, blog post by blog post, with live webcams and daily video wrapups. They even convinced big brands to come along for the ride, including Ford, who has donated a branded Ford Flex for their travels. Smart idea to get attention, get new clients and demonstrate the importance of social media firsthand.

Humongo Nation pre-tour video 2010 from Humongo Nation on Vimeo.